Viance UltraPole®NXT debuts at International Construction & Utility Equipment Exposition

Ultra Pole-billboard-for-ICUEE-1170xp

On Tuesday through Thursday, October 1, 2 and 3, Viance introduced UltraPole NXT at The International Construction & Utility Equipment Exposition (ICUEE) in Louisville, KY. Timed to coincide with the industry’s largest trade show, CNN ran nine commercials to over 140,000 viewers in the Louisville, KY market. The 30 second spot aired Tuesday, Wednesday and Thursday, Oct 1, 2 and 3 during “New Day," “The Situation Room," and “CNN Tonight" segments.  

UltraPole NXT and UltraArm NXT are the next generation of treatment technology for the utility pole treatment markets. This environmentally advanced alternative for utility pole and crossarm treatment has many advantages over traditional oil-borne pole and crossarm treatments. UltraPole NXT and UltraArm NXT offer electric utilities high performance, durable poles and crossarms with minimal environmental impact.

The billboard in front of the Kentucky Exposition Center also featured UltraPole NXT for traffic on I-65 facing both North and South.

Learn more here about this environmentally advanced utility pole and crossarm preservative treatment.